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After product identification and testing, your next question is: Do you have the production technology to develop the product, If you are planning to sell wedding cakes, do you have enough room in your house to bake, store, package and transport them, There are some counties that restrict commercial cooking done at home, so be sure to check first. If you plan to do the production in another location (e.g. rent a cafeteria, etc), look at the drainage, ventilation, waste disposal, lighting, equipment size and flow, energy conservation, safety, sanitation, ease of cleaning, and storage area.
Make sure that everything is in compliance with government regulations. An important element of food products is consistency. Hence, you need to establish processing controls to ensure consistent quality during production, particularly if you have employees helping you out. You need to set up control procedures to check if standards are being met during production. If not, you need to be quick to introduce corrective actions to prevent losses and spillage.
An excellent tasting food item is not enough to move products. It must be attractive to consumers. Here is where packaging becomes important. Consumers want colorful, attractive, conveniently packaged forms. Packaging should not impart flavor to the product or react chemically with the food. It should be lightweight, economical and resistant to tearing. Your marketing strategy will depend on your business. But first, you need to know the best distribution system and sales outlets for your products.
Options include retail food stores, specialty shops or boutiques (selling unique or gourmet food items), roadside stands, flea markets, or the front door of your processing plant. If you are planning to sell through a retail store or specialty shops, you may need sales promotions and advertising. The method of distribution will influence other business decisions, such as price, the size of container and number of containers per carton. Most food businesses often introduce their new product in a limited area. You can start in your neighborhood, and expand to progressively large areas (statewide, regional, national) as the business grows.
Some products may be better suited to some geographical areas than others, so it is important to have several variations of your product. If you are looking to commercialize your food products, you can first start out selling mainly to institutional trade. Look for one that sells to retail outlets, even smaller ones initially such as privately owned stores or small chains.
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