A few steps further, and you're standing in a mini-food hall vending smoothies and juices and baked goods by beloved New York bakery, Orwasher's. Past the sweets, a wall of beer taps allows customers to fill pints themselves, though booze is not allowed in the basement of 365, where all the groceries are sold.
Down in the subterranean supermarket, 365 is anything but subtle about its branding of better food for less. Boldly painted, all-caps phrases like "EAT MORE VEGGIES. SAVE MORE GREEN." decorate the produce section, which, on a spring afternoon, was well-stocked with all your standard loose and packaged produce. 4), seemed cheap, and special sales, like 20% off all berries definitely made some higher-end items more affordable. Beyond the produce is the meat section.
Unlike a typical Whole Foods, the refrigerated and freezer cases stood against a wall, rather than being staffed by a butcher. 10.99/pound for a rib eye steak) for high-quality, humanely raised, hormone and antibiotic free meats and there was a nice selection of different cuts and types of meat. 9.99/pound for a farmed salmon filet), though less of a diverse selection than I'd expect at my typical Whole Foods seafood counter.
Still, to stock up on some staples, for a dinner party or to have in the freezer, the proteins in themselves were worth buying here. 9.99/pound. "Artificial preservatives are the pits," reads a sign above all the antipasti. Common nutritional advice suggests shopping the aisles of a grocery store to load up on the freshest food, and 365 plays to this by making almost the entire store, well, aisles.
Pre-wrapped cheeses and boxes of seltzer water and a slew of Trader Joe's-style frozen appetizers and entrees are all displayed in aisle-like setups. 365 is Whole Foods' in-house brand, priced, like any house brand, to be cheaper than its competitor. The biggest misconception about 365 may be that it's a "healthy" grocery store. Sure, there was tempting produce and protein and whole grains and other great things people should it, but there was also a fair share of less-than-nutritional food. I'm talking soda, sugary cereals, desserts and high fat, high sodium frozen dinners.
All of these things may or may not be better than their competitors', ingredients and sourcing-wise, but they're certainly not healthy foods. One pamphlet, near a refrigerated sushi case, shared information about Methylmercury in seafood and listed websites to additional resources, but what would make 365 even more revolutionary would be an attention to education.
Based on this, we knew we had to be REALLY Really good and we thought as long as we were centrally located people would come. Then of course we started to get some great press NY Times, Food Network etc. and then we became a destination for tourists. Just for fun… What is your favorite dessert to make,
I love baking cakes and cupcakes. Is there a certain special tool or supply you could not live without, A 50 cent bowl scraper is the best tool ever for adding dry ingredients as you mix and a multitude of other uses. Finally, what advice would you give to someone who wants to start their own bakery or baking business, If you are passionate, have a great work ethic, can multi task, and dedicated to your dream, then go for it! Don't think you can depend on others because you can't. At the end of the day remember it is YOUR dream. Finally, remember don't think you can be everything to everybody. Note: I don't know what's going on with the formatting for this post. Please ignore the various fonts and font sizes. Blogger just seems to be acting wierd.
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